One of the absolute best ways to succeed in your small business is to define and identify who your target customer is, or your "ideal" customer. There is a number of ways this can be done. Probably the most common is to create what is called a Buyer Persona. At...
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How to Speak your Customers’ Language to Build Trust and Win More Sales
Your customers have a language of their own. It depends largely on what type of business you are running, but one of the absolute best ways to connect with them is to understand how they speak. Language is a funny thing. It is largely affected by the amount of...
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